FROM THE GROUND UP
BOLD & MODERN
Cloud computing wasn’t always part of the everyday technical vocabulary. In a world where most cloud computing companies revolved around complicated technical jargon, Appcore left a lot to be desired. They knew they needed to differentiate themselves, and they were excited to build a brand that showed off their thought leadership and technology chops within the cloud computing space.
I worked with Appcore to develop an entirely new brand identity that would position the company as modern, cutting-edge, and — most importantly — a critical player for top-tier cloud computing projects. The complete rebranding included a corporate logo, identity system, custom photography and the development of all new collateral and marketing materials and a new website.
Between the ground-breaking technology and creative brand development, the company was eventually sold to the technology juggernaut, IBM.