WHAT I DID
Good Life had a unique brand dilemma. As one of the premier RV dealerships in Iowa, they wanted to bring three separate store locations and brands together. The first step was to create a name and identity that really captured what RVing is about- having fun and living the good life.
Effective marketing starts with a killer strategy and an investment in the ongoing process of content development. By engaging in a long term inbound marketing strategy, Good Life RV has seen tremendous results and has sold more rigs to roll down the road.
July 28, 2016
Leading the team as their inbound marketing partner, we have written and designed 27 gated content pieces, including an infographic, travel guides, various maintenance guides and over 190 blog posts with custom-designed images. 12 MONTH STATS: Over 351,671 blog views- More than 3,661 new leads in their database- Over 1,085 gated content piece downloads.
THESE RESULTS ARE SWEETER THAN A CAMPFIRE S’MORE.
“Inbound marketing has helped establish our dealership as the experts in the RV industry. We have been able to brand ourselves as more than just a place to buy a RV, rather a place that helps customers go camping!”
– Adam Ruppel, Owner