A New Approach
The strategy through which I took with KELTEK is time-tested and rooted in a comprehensive process. By working with the KELTEK team, I helped them discover and define their identity, persona, and voice that is quickly becoming industry-recognized. Aside from the eye-opening, kick-butt-interactive website, I helped them uncover emotional connections and brand truths that separate them from their competitors.
KELTEK’s brand places their customers in the middle of the story and positions KELTEK as the guide helping them win the day (and protect us). Their brand has been meticulously designed to communicate the core meaning behind their brand. I built an entirely new brand around these core ideas to create a compelling, meaningful company that is making their customers flock to them.